Chris understood that inefficient editing solutions (like editing himself or hiring freelancers) were holding his company back from its growth potential. He knew that in order to focus more on production and growth, he needed a reliable, organized system to fulfill edits. Initially, they tried to handle the editing process themselves but soon realized that it was not their area of expertise. Chris, who thrived on the energy of being on set and engaging with clients, found himself bogged down by long hours editing on the computer.

Chris shares, "When hiring our first editor at TruFocus Productions, we really didn't know what we were looking for and what best practices were. So we started out doing everything on our own. And very quickly, I realized it was not something that I was passionate about."

Determined to streamline his company’s workflow and dedicate more time to what he excelled at—storytelling through video—Chris chose to entrust the editing process to Edit Crew, a specialized high-quality video editing agency. This decision not only provided skilled editors but also an agile structure that perfectly aligned with their dynamic needs.

"The benefit I love the most about working with Edit Crew is really just the quick speed of getting responses. Also, how they're able to work with my schedule and my team. If something happens, they're always on top of it to make sure that whatever I have in the pipeline is getting fulfilled.”