Lawline's Strategic Collaboration for Efficient Editing

Located in New York City, Lawline is on a mission to make legal education engaging and accessible for legal professionals across the USA. As a top-notch online education provider, they focus on empowering attorneys by offering engaging and relevant video content that covers different legal topics. To enhance their educational legal content, Lawline sought the assistance of Edit Crew, a professional video editing agency, recognizing the need for video editing expertise to elevate their videos.

Dan Anslow-O'Rourke, Lawline’s video producer, recognized the immense potential of expertly edited video content in amplifying legal education. Here, Dan shares valuable insights into working with Edit Crew and how this collaboration impacted Lawline's educational ventures.

Overcoming Challenges and Aspiring for Change

Like every ambitious journey, Lawline’s path was filled with challenges. Dan recognized a critical problem that Lawline was dealing with—the struggle to balance time, quality, and efficiency in their video production process. The demand for content was immense, and the pressure to maintain both quality and quantity was evident.

"The time we had available and the quality we wanted to reach were not aligned, so we were sacrificing one for the other," said Dan. This was the catalyst that propelled them to seek a video editing company.

The Discovery of Enhanced Editing

Amidst the search for a remedy, Lawline discovered Edit Crew—a potential game-changer. The prospect of collaborating with a specialized video editing agency was promising. After meticulous research into various alternatives, Dan found that Edit Crew stood out from other video editing companies.

"I think a big thing was the intake form." he recounted. The structured communication, seamless updates, and ability to efficiently convey their specific needs through Edit Crew's intake form were the facts that made the decision to choose Edit Crew over other options obvious.
As they embarked on this collaborative journey, there was a learning curve. "Once we were in a good working rhythm, things were pretty fluid and seamless," Dan shared. They adapted to a new workflow, understanding the nuances, fine-tuning the process, and syncing their expectations with the dynamic capabilities of Edit Crew.

The Transformative Power of Collaboration

As Lawline's collaboration with Edit Crew gained momentum, the true extent of its transformative power became increasingly evident. The burden of Lawline's editing backlog, a persistent challenge, began to lighten. This efficiency allowed Lawline to shift its focus towards refining complex programs, ensuring they matched the high standards the company set.

Dan emphasized that the collaboration substantially streamlined their processes. In the past, Lawline often found themselves facing a massive editing queue. However, by delegating the editing process of their Continuing Legal Education (CLE) programs to Edit Crew, especially those that aligned with their expertise, they could effectively accelerate the progress of these educational courses for lawyers.

Ultimately, this approach became a vital asset in their time management, directly influencing how their customers perceived their services.

In the earlier stages, Dan explained, "Initially, I was submitting a program per ticket. Once I realized I could submit multiple programs with similar requirements in a bulk ticket—around 5 or 6 programs, sometimes even 7 or 8—that was a game-changer. It significantly reduced our backlog and allowed us to concentrate on the programs that required more attention. This was a winning dynamic as it helped us strike a balance between speed and quality, all while keeping our customers and presenters in mind."

The streamlined collaboration enabled Lawline to allocate their resources more efficiently, ensuring that critical programs received the attention and quality they deserved, ultimately benefiting both the company and its valued clientele.

Hava needed a reliable and efficient editing service that would not only provide editing expertise, but also offer the benefits of having a dedicated team. The primary asks she had were: 

  • Access to a group of editors to guarantee that projects are done in a timely manner and workflow is uninterrupted, even if a particular editor is ill or absent.
  • Quality control processes to reduce mistakes and sustain professional standards.
  • Effective communication channels, including a dedicated project manager to facilitate smooth collaboration and comprehend Hava's exact needs.
  • Additional knowledge and expertise beyond editing, such as insights into filming and production processes to enhance overall content quality and efficiency.

A Glimpse into the Future

By entrusting a dedicated editing partner, Lawline optimized their resource allocation and reorganized processes critical for growth and client satisfaction. This strategic shift allowed them to streamline operations, ensuring vital projects received the attention and quality they deserved.

Looking ahead, Dan predicts a future where they will continue to push the boundaries of their content. "I'm excited to see what happens now that we changed the way we're filming things and what impact that has on editing," he expressed. The collaboration with Edit Crew was not just about the present; it was a step towards building a foundation for an exciting and dynamic future.

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  • Fraction of the cost
  • Guaranteed turnarounds
  • Quality control procedures
  • No more managing people or post-production
  • Manage overflow work without hiring in-house
  • Understanding of branded content & storytelling
  • Proven system for vetting & hiring the best talent
  • Within-the-hour communication (US Central Time)

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Video Editor
Project Manager
Creative Producer

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Average cost reductions: 63%
Average time savings: 32 hrs/week

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